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线下渠道是永恒追逐的理想高地。
《化妆品报》记者 石国庆
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品牌无绝期
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“近几年,从国货品牌到国际大牌,整个行业都在疯狂内卷,当流量红利褪去,新锐品牌不断烧钱买流量换市场,终究不是长久之计。”纽西之谜集团总裁刘晓坤曾在第二届谜粉赋能大会上表示,“流量有时尽,品牌无绝期。对于美妆赛道,无论是‘行业老兵’或是‘进阶新人’,返璞归真,回归产品研发本质才是正道。”显然,纽西之谜做到了这点。
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为CS渠道保驾护航
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助力化妆品店破局
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李佳琦 “隐退”,超级主播落幕
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中国化妆品离“10亿美元”超级品牌近了
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欧莱雅、宝洁先后栽跟头,这一赛道是陷阱吗
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“平替”退潮,“贵替”来了!
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